Sustainability And Transparency At Its Core

When Mara Hoffman launched her eponymous brand 18 years ago, the
designer sought to celebrate all women. Today, in addition to being inspired by
women, the celebrated designer is also moved by the environment, focusing on
the importance of sustainable fashion and transparency.

There is a purpose to everything Hoffman designs. From the fibers to the
fabrics to the renowned designs of each collection, Mara Hoffman is
determined to make a mark in fashion and educate consumers on the
importance and benefits of sustainable fashion

Fresh off the debut of Hoffman’s Spring ’19 collection presentation in New
York City; Malvina Hoxha from Lenzing US sat down with Hoffman
spokesperson to gain more insight on the brand’s direction and leadership role
in sustainable fashion.

Who is the Mara Hoffman woman & what does she stand for?

MH: She embraces beauty and wears clothes that feel authentic to her. She
cherishes her clothes, considers them an investment and treats them as such.
She’s here for the beauty but interested in the company’s approach, whether
she’s an expert on sustainability or just starting to learn.

Why is sustainability such an important part to MH brand message?

MH: When I made the choice to transition the brand into sustainability, I made
it wholeheartedly. I had to decide between working towards sustainability and
closing our doors; I chose the former. The fashion industry’s impact on the
environment is detrimental. Once we acknowledged our role in that, it became
clear that sustainability would not only be important to the company but a core
part of our approach, a necessary facet of the existence of Mara Hoffman, the
brand, moving forward. Since then, there’s been no turning back.

What inspired you to work with Lenzings’ TENCEL™ luxe innovation?

MH: It’s easy to work with and it feels good on your body. It drapes naturally
and has a nice weight to it without feeling heavy.

What comes to mind when you think of TENCEL™ brand?

MH: Sustainable, innovative, and luxurious.

Learn more about Mara Hoffman and shop the full collection at
www.marahoffman.com