Transparency Is At The Core of Reformation’s Sustainability Efforts

Back in 2009 fashion designer Yael Aflalo had a novel idea, to create a women’s
lifestyle brand that was 100% transparent in every aspect of the design and
manufacturing process. Aflalo set out to bring attention to the less than stellar
manufacturing practices of the fashion industry and show consumers everything
that goes into making a garment and how it can be done better. Ten years later,
Reformation has transformed the idea of sustainable fashion and inspired like-
minded brands to follow suit. From quarterly sustainability reports and carbon
offsetting, to factory guidelines and audits, Reformation’s sustainable practices are
front and center for all to see.

A key component of Reformation’s efforts centers around its use of sustainable
fibers and top on its list is TENCEL™ Lyocell fibers. TENCEL™ Lyocell fibers are
world-renowned for their environmentally responsible closed-loop production
process and their premium attributes. Produced from sustainably sourced wood,
TENCEL™ Lyocell fibers are known to be exceptionally strong and absorb moisture.
But it’s the soft, gentle touch that makes fabrics made with TENCEL™ Lyocell the go-
to choice for premium fashion.

Fabrics made with TENCEL™ Lyocell are found throughout Reformation’s collection
of fashion essentials. From dresses and tops to intimate apparel, Reformation looks
to fabrics made with TENCEL™ Lyocell for their environmentally sound practices
and how they elevate the end product. Case in point is the brand’s Kass Bralette.
Crafted with a lightweight jersey fabric made from TENCEL™ Lyocell, the Kass
Bralette has an extremely soft hand that is gentle on the skin for a barely-there feel.
Designed with a v-neck and lace trim, this must-have bralette also has an elastic
underband for added comfort. The adjustable straps and center back hook and eye,
ensures that the Kass Bralette fits perfectly.

Available online and at the company’s 16 retail locations throughout the United
States, Canada, and United Kingdom, Reformation makes upgrading your intimates
draw easier than ever.